A FULL-SERVICE,
CROSS-DISCIPLINE
PR AGENCY
WHO
WE ARE
The Initiative Group is a bicoastal entertainment and corporate lifestyle public relations collective. Based in Los Angeles and New York City, our founding partners have waged effective local, national and international campaigns for close to four decades.
The Initiative Group is led by PR veterans Cindy Guagenti, Paulette Kam, Gary Mantoosh, Christina Papadopoulos, Lisa Perkins, and Jamie Skinner.
WHAT
WE DO
SERVICES
MEDIA
RELATIONS
TALENT
PR
SPECIAL
EVENTS
CONSUMER
PRODUCTS
FASHION &
LIFESTYLE
HOSPITALITY/
DESTINATION
BRAND/
INFLUENCER
PARTNERSHIPS
CRISIS &
REPUTATION
MANAGEMENT
SOCIAL MEDIA
RISK ASSESSMENT
DIAGNOSTICS
CAUSE-RELATED/
NONPROFIT
+
CLIENTS
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HOW
WE DO IT
Client satisfaction is at the heart of everything we do. Our innovative, forward-thinking campaigns regularly generate stories and magazine covers that resonate with target audiences. Recognized as dependable and trustworthy professionals, we produce desired results for clients aided by our unparalleled relationships with media, social influencers and industry gatekeepers.